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Symbols represent abstract concepts, and instructions are pared down to icons.
Ideas are now represented with diagrams, and concepts are transferred in pictures.
Visual elements play a crucial role in helping the reader decode the linguistic (written) message
for better readability, better understanding, and quicker reading time. Visual technologies are
allowing photographs, pictures, and digital imaging to replace words in printed information and
mass media. Yet, a range of “social knowledges” and visual literacies are required to read,
understand and produce texts that include visual communication. |
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Global visual communication has grown out of a Western way of seeing
which is based on specific historic rules and cultural codes.
Dr. Janet Gino  has pioneered and promoted the concept of Western
visual language as a tool for learning, instructing and expressing ideas,
in education, business, industry, and community.
Knowledge of visual language encourages the literacies needed for the
making of visual texts and the production of presentations used for many
different purposes and objectives, and also acts as a channel of
communication between culturally diverse communities.
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| “Not being ‘visually literate’ will begin to attract social sanctions.
‘Visual literacy’ will begin to be a matter of survival,
especially in the workplace.”
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Reading Images: The Grammar of Visual Design (1996)
by Gunther Kress and Theo van Leeuwen
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| “The illiterate of the future might not be those who cannot read,
but those who cannot see.” |
“Literacies in the New Millennium” (2000)
by Rune Pettersson |
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